Subsidies

Part of the cost, covered by a subsidy.

Digital investment by accommodation businesses is often eligible for national or prefectural subsidies. We run our own subsidy-matching service for small businesses, and checking which schemes apply is free.

About our subsidy-matching service (company site, www.dawnlight.co.jp)

Three things to say up front

  1. 01

    You file the application yourself

    We do not file on your behalf. Instead we prepare what the application needs from the vendor side: quotations, catalogues and the technical part of the implementation plan. We can introduce an administrative scrivener if you want one.

  2. 02

    What is covered is usually the one-off cost

    Set-up and implementation are typically eligible; monthly fees and website production often are not. We check the boundary with you, scheme by scheme.

  3. 03

    No contract before the grant decision

    Under most schemes, anything ordered, signed or paid before the grant decision is ineligible. We plan the implementation around the subsidy calendar.

Schemes that may apply

Details are as they appeared on each official page on the date we checked. Amounts and periods change every fiscal year, so confirm on the official page.

  • Nagano PrefectureFY2026 (Reiwa 8)

    Accommodation DX Support Subsidy

    Closed for this year
    Rate
    2/3Cap: ¥3,000,000 per property
    Eligible
    Operators of accommodation located in Nagano Prefecture (licensed under the Hotel Business Act or registered under the Private Lodging Business Act)
    Eligible costs
    Purchase, implementation and modification of systems, digital tools and equipment that change business processes with AI, RPA, BI, ERP, CRM and similar, to raise productivity
    Not covered
    Website creation or redesign, subscription fees, monthly rental or lease, fees for filing the application on your behalf, in-house development, plain replacement of an existing system
    Modules that fit
    Reservations & roomsOTA channel managementAI conciergeSelf check-inPayments
    Period
    Applications 20 Apr – 31 Aug 2026 (closed) / project period from grant decision to 30 Nov 2026

    Orders, contracts or payments made before the grant decision are wholly ineligible. Cannot be combined with another public subsidy. One application per property.

    Official page: https://www.pref.nagano.lg.jp/kankoki/dxhojyo_r8shinsei.htmlChecked: 2026-09-01

  • SME Agency / Chambers of CommerceRound 20

    Small Business Sustainability Subsidy (General, Round 20)

    Announced
    Rate
    2/3Cap: ¥500K (+¥500K invoice special, +¥1.5M wage-increase special, +¥2M for both)
    Eligible
    Small businesses; for accommodation, 20 or fewer regular employees
    Eligible costs
    Sales-expansion projects. Website-related costs (site, booking system, efficiency software: build, update, operate) are capped at ¥300K of subsidy and must be applied for together with other costs
    Not covered
    Website-related costs on their own; general-purpose PCs and tablets; renewal fees for existing software; anything paid before the grant decision
    Modules that fit
    Official websiteReservations & roomsOTA channel managementAI conciergeSelf check-inPayments
    Period
    Applications 5 Nov – 15 Dec 2026 17:00 (online only). Chamber support-plan requests close 4 Dec. Results expected around March 2027

    Built around a business plan prepared with your local chamber of commerce. The subsidy is paid afterwards; the project deadline is 31 Mar 2028.

    Official page: https://r6.jizokukahojokin.info/Checked: 2026-07-21

  • Japan Tourism AgencyFY2026

    Tourism DX Programme — Productivity of the Tourism Industry

    Closed for this year
    Rate
    1/2Cap: ¥15M per property (up to 3 properties per operator)
    Eligible
    Accommodation operators licensed under Article 3(1) of the Hotel Business Act (private lodging excluded)
    Eligible costs
    Software, cloud services and hardware for data-driven digital tools. Examples: PMS, booking system, self check-in kiosk, smart locks, cashless terminals, CRM, generative AI. Subscriptions and cloud fees up to two years
    Not covered
    Costs before the grant decision or after the completion report; plain replacement of existing equipment; general-purpose TVs, PCs and tablets; running costs
    Modules that fit
    Reservations & roomsOfficial websiteAI conciergeSelf check-inPayments
    Period
    Plan applications 24 Apr – 29 May 2026 (closed). No second round planned. Completion reports due 8 Jan 2027

    Funded by the FY2025 supplementary budget. Next year's round is not yet announced; we can help you prepare for it.

    Official page: https://kanko-dx-hojo.go.jp/Checked: 2026-07-31

Scheme details are based on official information as of the date checked. Schemes change or close without notice, and we do not guarantee adoption.

Our track record

For Nagano Prefecture's FY2026 Accommodation DX Support Subsidy, we supported grant applications by three accommodation operators in the prefecture from the vendor side — quotations and the technical part of the implementation plan. We know the process from reading the guidelines through to the documents needed for the completion report.

How it goes when a subsidy is used

  1. 01

    Free check

    From your location, size and the modules you want, we list the schemes that may apply.

  2. 02

    Confirm the scheme

    Eligible costs, deadline and pre-start rules, checked together on the official page.

  3. 03

    Quotation and documents

    We prepare the quotation, catalogue and the technical part of the plan.

  4. 04

    Application

    Filed by you, or through an administrative scrivener.

  5. 05

    Grant decision → contract and implementation

    The contract is signed after the grant decision, then implementation begins.

  6. 06

    Completion report

    We prepare the delivery notes and completion documents the report needs.

Keep your current website. Add only the modules you need.

Even where website production is excluded, reservations, OTA sync, the AI concierge, self check-in and payments can qualify as system implementation. They can be added to the site you already have.

  • Reservations & rooms
  • OTA channel management
  • Official website
  • AI concierge
  • Self check-in
  • Payments

Find out, for free, whether a scheme applies.

Tell us where the property is, how many rooms, and which modules you are considering.

Request a free check